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– Light fixtures have been used strategically across all three dimensions of the store to highlight the unique style details of the products.

Under its partnership with Mango, Myntra plans to set up 25 stores in the next five years. The companies expect to see about 250 per cent growth in business and a 50:50 split between online-offline sales.

The store showcases Neeru’s extensive range of clothing which redefines and modernizes Indian attire for women. Right from innovative silk lehengas to stylish Banarasi sarees, suits, mix-and-match, accessories and the signature Neeru Kumar collection. The store also houses Little Neeru’s which is dedicated to children up to 14 years of age. Ranging from everyday ethnic wear to festive wear, the brand caters to a spectrum of discerning audiences with varied tastes and style.

Continuing its nationwide expansion, Arvind Lifestyle Brand Limited, Gap’s franchisee in India, opened a new 4,500 sq. ft. Gap store at Pacific Mall at Rajouri Garden in Delhi on October 07, 2017. This is the fourth store in the National Capital Region, bringing the store count to 11 across the country.Arvind Lifestyle Brands Ltd, a subsidiary of Arvind Ltd., launched Gap in May 2015 with its first store in Delhi and now operates 11 stores in India along with two online stores

The past decade has seen the emergence of powerhouse home-grown ethnic brands that have ridden the festive boom. However with all year round occasion wear opportunities in prevalence now, Team Images BoF explores how the broadening opportunities are playing out for them.Today the growth of a brand depends on its ability to balance commercial viability with newness in trends

In an interview, Chief Executive Officer, Myntra and Jabong, Ananth Narayanan said, “Physical stores can drive online sales. Interestingly, after we opened the first physical store for our private-label brand Roadster in Bengaluru, we saw the brand’s online sales surge by four per cent.”

Store Fixtures

– To create an unforgettable setting for ‘The Raymond – Ready To Wear’ story by leveraging Raymond’s strengths – heritage, craft and style.

Birla Cellulose is opening one LAPF studio at Tirupur to cater the Southern textiles hub and has plans to be present at major centres like Jaipur and Bengaluru.

– The specially sourced non-standard metal sections were powder coated to a pewter finish to help maintain integrity of the proportions of the modular fixtures.

“Rheson is not just a celebrity label – it is high-street fashion brand by two sisters who happen to be in the Indian movie business. We plan to continuously invest and grow the brand to make it India’s leading homegrown high-street fashion brand,” Sonam told IANS in an email interview.

Next Generation Products – redefining textiles by focusing on path-breaking technologies and manufacturing processes like multi-functional textiles and smart-enabled wearables

We are present across all major platforms (Myntra, Flipkart, Amazon, Ajio etc.) and have been very successful. We are currently at #1 in selling gear online. Online contributes around 15 per cent of the sales at present, while next year the company is expecting it to be slightly higher at 18 per cent.

Another great innovation is Sloungewear. As the importance of sleep and restorative fitness in performance is better understood, a new genre of active wear emerges. Sloungewear: a fusion of active, sleep and lounge, is designed for periods of stasis or activity, indoors or out.

Innovation in design/ material

To this evolving audience, the brand offers a range of products that not only appeals to their aesthetic sense but also provides optimum level of comfort. The Product Range includes vests (fashion & staple), briefs (fashion & staple), trunks (fashion & staple), seamless innerwear, sloungewear, (sleep & lounge) sportswear, thermals, handkerchiefs, and socks. The range starts from as low as Rs 195 for a pair of briefs to as high as Rs 1399.

The company closed the 2016 financial year with sales of 2.26 billion euros.

The store will also equipped with infra red to give a real-time image to the retailer on how much time the consumers are spending inside the store and so on.

The branded apparel business will be demerged into the entity Arvind Fashion Limited.

Myntra has partnered with select retail companies to curate Mango’s offline business in India and with this alliance, the firm has laid out its new Omnichannel strategy, improving the shopping experience for its customers in India.

“The interesting fact is that, for Indian shoppers, the wardrobe is shifting from need-based clothing to occasion specific dressing and is gradually becoming more detail oriented,” says Brand Head, Aurelia, Arindam Chakravorty.

Also speaking during the occasion was Country Manager India, The Woolmark Company, Arti Gudal, who explained “We aim to strengthen Merino wool’s position as a luxurious and versatile fibre in the market. Our collaboration with Raymond arises from the mutual belief we share on constant fabric innovation. The Khadi Wool collection developed with Raymond demonstrates cutting-edge innovation, comfort and is also a part of our Grown in Australia, Made in India effort to successfully explore Merino wool’s infinite potential in India. As an eco-friendly fibre with biodegradable properties, Merino wool is the perfect addition to make this a modernized product and we’re proud to be pioneering its phase of innovation in India.”

The company is looking at a 15-20 per cent revenue growth, taking into account the planned expansion.

“The average size of the Mango stores – which will be franchise stores – will be around 2,000 – 2,200 sq.ft.” revealed Narayanan.

In a game-changing move towards ending fur trade, global fashion house Gucci announced it will no longer use animal fur, beginning with its spring summer 2018 collection.Gucci's President and CEO Marco Bizzarri announced the fur-free policy on Wednesday during the 2017 Kering Talk at The London College of Fashion